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When it comes to your digital presence there are a number of free advertising and marketing tools available, however using paid ads can be a great way to make an extra sales push or reach goals.  With Over the Shoulder Marketing, our team is here to make sure that your ad dollars being spent effectively to increase the return on your investment.  In combining SEO that helps you reach the top of the search engine results pages, we help your business receive the attention that it deserves.  Using platforms like Google and Facebook Ads, our experts help you navigate paid advertising to grow your business and increase sales.

Search Engine Optimization

Search engine marketing is one of the most important forms of marketing when it comes to growing your brand recognition.  A great deal of the organic traffic directed to your site is based off selecting the right SEO keywords, and these keywords can also be applied to your paid ads.  In order to achieve the high ranking spots when potential customers search for your goods or services, it’s important to make sure that your business is listed consistently across platforms to improve recognition.  Similarly, paid ads also run off these custom selected keywords from SEO, making it an important part of your advertising strategy.

Google Ads

Google Ads are one of the most common and useful forms of paid advertising when it comes to promoting your business.  With Google being the top search engine world wide, making sure that you’re performing well on their search results and paid advertising is important.  Google Ads are a type of paid per click ad in which you only have to pay when customers select your business from the results pages.  However, in order to rank highly on those searches, you need to make sure you’re using the right keywords to match user inquiries.  With our services, we help you curate you search terms, while simultaneously removing negative keywords so you’re not paying for irrelevant searches.

Google My Business

As a form of free advertising, your Google My Business listing is an important part of your digital marketing strategy, and your search engine results rankings.  Google My Business is currently a free service that allows businesses to control and modify their official listing on this frequented search site.  Our digital advertising team makes sure that your listing is accurate and consistent, advertising the services or goods you offer as an important part of your local marketing.  In doing this, potential customers are more likely to find your business among those of competitors, improving your brand awareness and bringing in more clients.

Facebook Ads

With social media being as popular as it is, making sure that your digital strategies extend to these platforms is becoming increasingly important. Platforms like Facebook and Instagram offer businesses the opportunity to use paid ads that help reach target markets in new ways.  With our services, we make sure that you’re using these platforms effectively, employing keywords, hashtags, and groups to reach the right customers.  As one of the unique features of social media, we use your digital marketing strategy to create posts that build a community around your brand.

Over The Shoulder Marketing