LEAD GENERATION

While there are number of measures one can use to assess the success of a website, lead generation is one of our preferred standards of achievement.  In generating leads for your business, we’re not only bringing more awareness of your enterprise and what it has to offer, but we’re creating the potential to turn interested parties into loyal customers. With our team spearheading your lead generation, we bring you buyers that are already interested in what you have to offer.  In combing our superior website design with advanced marketing techniques, we help you improve your conversion rates and boost your sales.

Lead Generation

Lead generation is one of the most important analytic measures we take into consideration when we evaluate the success of our services.  While measures like increased site traffic can be indicative of growing brand awareness, this measure can be superficial while the creation of leads has tangible benefits for your business.  Leads mean that your site and general advertising are increasing interest from potential customers, enabling the possibility to use their information for future advertising strategies and campaigns.  With our experts working to develop these leads for you, we’re not only helping you see immediate results but setting up the steps for your future.

Quality Leads

By working with our experts on your lead generation you’ll not only see an increase in leads generated, but the quality of the leads will have an impact on your conversion rates. In combining our knowledge of marketing strategies and your specific business, we target your existing market as well as those that have interests related to your goods and services.  In the digital realm, we use things like our proven SEO techniques to make sure you’re gaining the right exposure to clients searching for related terms.  Offline, we use mailers, promotional items and other tactics to generate leads and expand your customer database.

Website Design

As an important part of your online lead generation, our digital development team focuses on your website design to ensure that your site is doing its job as a marketing tool.  Your website build is the heart beat of your online presence, and one of the best investments you can make in your business.  By making sure it’s search engine optimized, has a great user interface and uses tools appropriately to gather client information, you can be assured that you’ve made a smart investment.  Through our creation of effective website designs, our clients are able to reap the benefits of our extensive experience in web development.

Conversion Rates

No matter what kind of business you’re running, having a high conversion rate is the ultimate goal when it comes to increasing your revenue.  With marketing strategies from Over the Shoulder Marketing, the goals are no different and our clients are able to see the effectiveness of our customized plans.  From the first steps of your web design through receiving customer contact information to closing the deal, every part of our results driven process is a step towards achieving a sale.  In combining these elements with our targeted advertising, you can be confident that the potential clients we bring to your business have a high likelihood of being converted into regular customers.

Over The Shoulder Marketing