DIRECT RESPONSE MARKETING OFFLINE
When it comes to building customer relationships, direct marketing is one of the best ways to give your marketing strategy a personal touch. At Over the Shoulder Marketing, we’re here to help our clients develop strong customer connections that build brand loyalty and increase overall sales. Not only working with digital marketing, our expert advertisers also provide offline marketing services that help create connections with local customers, adding a personalized touch that helps increase word of mouth business. With our innovative solutions, we make sure that you company is able to reach your clients through a variety of mediums.
Direct Response Marketing
Direct response marketing is a form of marketing in which a business seeks to have direct communication with a potential customer, eliciting an immediate response. With our team’s assistance, we help you build important customer connections that allow your enterprise to provide personalized attention in addition to employing mass appeal techniques. By eliminating the obstacles for a customer to make a decision, the goal is to help you get measurable results in a short period of time. In using these techniques, we gain a better understanding of your products and market, using the knowledge to improve sales rates and develop your customer relations.
Offline Marketing
As a marketing agency that provides both digital and offline services, we notice that offline marketing often becomes neglected with the move towards more online business. However, we believe that both types of marketing are equally as important when it comes to fostering quality relationships with your customers. Some potential customers may not be as well versed when it comes to finding products or services online, making digital marking limited in some markets. Additionally when customers become more familiar with your brand, seeing it in multiple formats, it helps build recognition of your company that draws in more potential customers.
Local Marketing
Whether we’re working on digital or offline marketing, making sure that your business has a solid presence in your local community is an important part of your strategy. Online, platforms like Google use your location to improve their user experience for those seeking out local businesses. Similarly, being recognized within your physical area and greater community has numerous benefits for your company. Many potential customers prefer to make purchases from local businesses, giving the goods or services a personal touch. By using our marketers to target your physical location, through direct marketing and other techniques we help establish you as an authority within your location.
Innovative Solutions
As a multi-platform marketing agency, we pride ourselves on the innovative strategies we come up with for our customers online and in person. With industries becoming increasingly competitive in both the digital and offline world, we are here to offer you our support with creative, offline marketing solutions. Because we dedicate the time to getting to know your business and your industry, we find methods that are compatible and successful with your target market. Using tools such as direct mailers, flyers, calls and print publications to name a few, we come up with the solutions that work best for your business.